OWNER/FOUNDER/ceo
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Jovar McKellar Owner Founder/C.E.O. of MASS Entertainment Group and former president and C.O.O. of Northwest Record is a music adviser to up and coming artists looking for what's next. With over 25 years of experience, he has learned a lot from the industry that he continues to share. His specialty is in business, music, and marketing, which he covers various areas to help artists advance in their music careers.
He has infused technology as a tool to gain an edge in the market space of today. He also offers a Music 101 course to aspiring artists that teach the knowledge of the industry, as well as providing consultation.
He is a top-notch executive and lead consultant who often sort after to resolve complex issues and disagreement. He is a current B.M.I., writer member, and owner of Jovar Publishing Co. With over twenty-five-plus years of industry experience, Jovar McKellar helped pioneer the independent music scene in Atlanta during the late '90s. With his independent record label MASS Entertainment Group, which consists of A&R, artists management department, he helps to guide the talents of local artists to industry executives. As his career gain notoriety, he established countless relationships with managers, independent artists, production companies, and record labels that spearheaded the creation of M.A.S.S. Entertainment Group (Music Artists Songwriters and Singers), an independent record label.
The creation of M.A.S.S. allowed for Jovar to create a brand that would support Launching a network of independent artists and production companies on a unified platform for one common purpose. In 1997, his experience and knowledge of the music business help established the partnership between Quantum Music, and MASS Entertainment Group, forming Q&M Music. As a partner within Q&M Music, Jovar oversaw Operations of the A&R Department, where he signed numerous entertainment and production company's, a female R&B/Hip Hop group from Mississippi named HUSH, and an emerging Hip Hop artist from Alabama named Kid Suagee. Along with Blues sensation Jae B the Soul Man from Atlanta Ga. Jovar also spearheaded the publication of Unheard Artist Magazine Publication in 1997, which circulated throughout the Southeast region. U.A.M. provided not only a voice but marketing and advertising for the independent artist?
Working under the MASS Entertainment Group brand, Jovar played a crucial role in securing artists for the group's 1998 compilation project, "The Gathering," which included a mix of R&B, R&B/Hip-hop, Neo Soul, and Rap. The compilation coordinated and executed by Jovar McKellar introduced the careers of several up and coming artists from Atlanta.
He has infused technology as a tool to gain an edge in the market space of today. He also offers a Music 101 course to aspiring artists that teach the knowledge of the industry, as well as providing consultation.
He is a top-notch executive and lead consultant who often sort after to resolve complex issues and disagreement. He is a current B.M.I., writer member, and owner of Jovar Publishing Co. With over twenty-five-plus years of industry experience, Jovar McKellar helped pioneer the independent music scene in Atlanta during the late '90s. With his independent record label MASS Entertainment Group, which consists of A&R, artists management department, he helps to guide the talents of local artists to industry executives. As his career gain notoriety, he established countless relationships with managers, independent artists, production companies, and record labels that spearheaded the creation of M.A.S.S. Entertainment Group (Music Artists Songwriters and Singers), an independent record label.
The creation of M.A.S.S. allowed for Jovar to create a brand that would support Launching a network of independent artists and production companies on a unified platform for one common purpose. In 1997, his experience and knowledge of the music business help established the partnership between Quantum Music, and MASS Entertainment Group, forming Q&M Music. As a partner within Q&M Music, Jovar oversaw Operations of the A&R Department, where he signed numerous entertainment and production company's, a female R&B/Hip Hop group from Mississippi named HUSH, and an emerging Hip Hop artist from Alabama named Kid Suagee. Along with Blues sensation Jae B the Soul Man from Atlanta Ga. Jovar also spearheaded the publication of Unheard Artist Magazine Publication in 1997, which circulated throughout the Southeast region. U.A.M. provided not only a voice but marketing and advertising for the independent artist?
Working under the MASS Entertainment Group brand, Jovar played a crucial role in securing artists for the group's 1998 compilation project, "The Gathering," which included a mix of R&B, R&B/Hip-hop, Neo Soul, and Rap. The compilation coordinated and executed by Jovar McKellar introduced the careers of several up and coming artists from Atlanta.